Often time people ask me why I spend time on my blog. They wonder and think is a waste of time. For instance, I just had a conversation with a friend of mine about blogging.
Bill has a landscaping business so I told him that he should start a blog or add one to his current site. I explained that having a blog and maybe blogging about his interests in landscaping will in fact increase his traffic and possibly his client base.
Unlike a static website, a blog goes further by often being updated with fresh content. Search engines love fresh content and will reward you with high ranking and traffic.
He insisted by saying that he doesn’t think he can get clients that way and that he doesn’t believe social media sites like Twitter or Facebook would add much value to his business.
In my opinion, social media sites will allow you to build relationships and start building the so desired trust you need from a prospective client or business associate. However, a blog is the best place for those who are interested in you to expand their horizons when it comes to learning about you at a deeper level.
Obviously this is a new blog so I can’t claim making money with it just yet. However, I have in fact made money with my personal blog and other ones I’ve started in the past.
But the truth is that is not all about making money, it’s more about building relationships and starting an online presence. It’s about sharing with others what you do and enjoy. It’s about giving back to your clients and readers valuable content. It’s about having fun with what you write about and wanting to share.
If money and new clients follow, great, but don’t be too fixed on the idea of making money. If you want to blog, you really have to enjoy it and believe that you are making some sort of a difference. However, like everything else, blogs and other social media sites are not for everyone. Some might never get it!
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