If your ideal business revolves around network marketing you should consider the importance of finding and researching a competent leader. A while back when I was relatively new to network marketing I signed up for a direct sales company. I researched the company and the product. To be honest, I loved the idea of huge upfront commissions. Subsequent to finding the right product, I went on the lookout for the right leader.
I saw many promoting the product on YouTube but ended up liking one the best. Remember people don’t join products or businesses, they join leaders. They join those who they like best, those who could help them succeed.
To keep his name out of the picture, let’s call him “Bob.” I noticed that Bob had a system in place to help his team with training and support in general. I gave him a call and before I knew it, I spent thousands of dollars with this business.
Of course, during my first few weeks, I was happy to start a business with a product that I knew I would enjoy. But all this excitement didn’t last long, it quickly vanished.
The more I went through the training material provided by my upline, the more I realized I had joined the wrong leader. I noticed that many of the strategies that Bob discussed during his training, he didn’t even use.
How can he be an expert in something he has no clue about? Although, I must admit some of his training was useful, it was being delivered by someone who probably did some research in the area but who didn’t really practice what he preached.
In addition to the above, in the beginning, there were a few webinars but little by little they died down. I never heard again from Bob, never received an e-mail update, never received any additional support.
Are these the qualities of a good leader? I would answer “NO” and I’m sure you would agree with me. Unlike in the affiliate marketing field, in the Direct Sales and MLM arena, taking care of a downline and providing team support are essential for replication and success. If you don’t think you have what it takes to be a leader and help others, stay away from MLM and direct sales. You might be better off with affiliate marketing or some other business you believe you’ll enjoy more.
My advice to anyone interested in joining a direct sales company is to interview the person that you are planning to partner with. Partnering is in fact what you will be doing. Ask some good questions and challenge their leadership.
Don’t just throw your money away with the wrong leader because this will be something you will ultimately regret. If the person has not been around for that long, ask to speak with his/her upline and make sure that the upline sponsor will be there to help you as well in case you have any questions or concerns.
Don’t rely 100% on your sponsor. Don’t blame him or her for your failures. Instead, actively seek training and help from others who will unselfishly provide them to you. I made a newbie mistake but who cares, what happened to me has just made me better. Since then, I have learned a lot about marketing, a lot about leadership, and a lot about helping others.
So the point is that having the right leadership does help with your personal growth and success, but if you end up with the wrong person don’t just sit down and wait for something to change. Instead, actively seek help and a solution to your problems, but most importantly, take full responsibility for your actions.
This post was submitted by Mario Remedios.
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